What is Search Experience Optimization?
Too often the term "SEO" - which traditionally stands for "search engine optimization" is affiliated with spam and "black hat" link building. Link building is not the only aspect of SEO, and true SEO is more like an art than like a science. That is why we aim to change the connotation when it comes to the acronym SEO. And with us - it's all about the customers experience.
Watch: "Should SEO be renamed?"