Figma to WordPress services are among the most popular types of WordPress job listings on Upwork. If you're unfamiliar with the term, "Figma to WordPress" refers to starting with a design mockup before writing any code, rather than designing and building the site at the same time using a theme or starter framework. The idea is that by investing in design upfront, you'll end up with a faster, more captivating, and better-converting website.
Separating the design process from development typically results in a higher-end product that customers respond better to, regardless of whether it's the same person doing both or a team of specialists.
Since the early days of WordPress, there have always been wizards who could design in Photoshop and then convert that into a WordPress theme. But most developers have a clear strength in either design or development. Someone skilled in backend PHP is naturally going to spend more time deep in the codebase. Meanwhile, someone strong in Figma who's comfortable with advanced layering and custom graphics is likely to become a front-end or plugin-building standout.
Finding that sweet spot is a personal journey.
But for the first time, design has become accessible and integrated enough that even those with modest design skills can create stellar layouts using Figma. With the help of AI plugins, and even Figma-to-WordPress converters, skilled developers can now drop designs into prebuilt frameworks like iPhones, tablets, or other containers without spending hours working with Photoshop's paintbrush or magic wand tools.
As a business owner, you might think,
"Who cares if I start with design first? I need people in the door right now."
And maybe that's true. Maybe you should prioritize getting something live as quickly as possible. But the benefits of starting with Figma are hard to ignore.
For the first time, SEOs and backend developers can be designers too. And not just mediocre ones - Figma combined with AI can elevate average designers into competent professionals. That's why the backdrop of SEO Ranking Factors is always part of the Figma designs I create, whether they're for my own projects or for clients.
You no longer have to choose between design, functionality, and SEO.
Starting with design is also far more affordable than it used to be. So how am I able to offer such low prices for custom, mobile-first WordPress sites that start with Figma? The answer is simple: fleshing out the design first makes development faster, cleaner, more thoughtful, and higher performing. If I charge a third of what I normally do for development on a pre-built Figma design, I can absorb that cost because development becomes almost automatic. The design is already done. I'm not designing while coding.
And yes, SEO is baked right in.